Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is moving beyond deep product engineering tools to compete directly with simple website tracking tools. They are specifically targeting users who are unhappy with Google Analytics 4 by offering a simpler, cookieless alternative that is free for the first million events.

What Changed:

• Added a dedicated Web Analytics section focused on pageviews, visitors, and bounce rates.
• Introduced a "cookieless" tracking option to eliminate the need for cookie banners.
• Added a detailed comparison table against Google Analytics 4 and Plausible.
• Included customer testimonials specifically from users who switched from Google Analytics and Plausible.
• Updated pricing to show that Web Analytics is bundled for free with the first 1 million Product Analytics events.
• Added a "broken link checker" tutorial for Next.js users.