Summary: HeyHelp launches referral program and Black Friday deal

Why It Matters: The competitor is using a new referral system to lower their cost of getting new users. They are also using a limited-time price drop to quickly grow their user base before the end of the year.

What Changed:

• Added a "Refer and Earn" program where users get 1 year of free access for 15 successful referrals.
• Launched a Black Friday promotion offering the Pro Plan for $12/month until November 23rd.
• Integrated GrowSurf to manage and track referral links and rewards.
• Updated the site footer and menu to include referral program sign-up forms and FAQs.
• Added a requirement that referrals must use a work email address to count.