Summary: WeightWatchers drops entry price to $10 per month

Why It Matters: The company is shifting from a "6 months free" promotion to a lower, fixed monthly entry price. This may appeal to customers who prefer a smaller immediate payment over a long-term commitment.

What Changed:

• The main offer changed from "6 months free" to "Join for as low as $10/month."
• The standard starting price was lowered from $12/month to $10/month.
• Added "Core+" as a specific plan option alongside the standard "Core" plan.
• Updated several customer success stories with different weight loss numbers and names.
• Removed some links to the FAQ section and cookie consent labels from the footer.