Summary: Prestige Pawnbrokers adds "3x more cash" claim

Why It Matters: The competitor is now making a bold, specific marketing claim about their loan values compared to other lenders. They have also updated their primary contact number and added a store locator to their main "About" page.

What Changed:

• Added a new headline claiming they offer "up to three times more cash than other lenders."
• Updated the primary contact phone number from 0800 048 8781 to 0800 048 8796.
• Integrated a detailed store locator featuring eight physical locations including Hatton Garden, Manchester, and Richmond.
• Simplified the "Sell" and "Loan" navigation buttons to link directly to a contact form.
• Added specific trust signals including "Excellent on Trustpilot" and professional memberships like the National Pawnbrokers Association (NPA).