February 18, 2026 ongoing Get alerts for apollo.io

Summary: Apollo adds personalized demo booking and events

Why It Matters: The company is shifting from a purely self-service model to a more guided sales approach. They are also increasing their focus on community and live engagement to build trust.

What Changed:

  • Added a "Book a free demo" section with a personalized walkthrough offer.
  • Added a new "Events" category under the Resources menu.
  • Updated the navigation to include a customer success story from "Iru" and a "New Chapter" announcement.
  • Changed all internal links from "www.apollo.io" to the root "apollo.io" domain.
  • Added a "Finding the right Apollo expert" loading state for their demo scheduler.
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