Summary:
Apollo adds personalized demo booking and events
Why It Matters:
The company is shifting from a purely self-service model to a more guided sales approach. They are also increasing their focus on community and live engagement to build trust.
What Changed:
- Added a "Book a free demo" section with a personalized walkthrough offer.
- Added a new "Events" category under the Resources menu.
- Updated the navigation to include a customer success story from "Iru" and a "New Chapter" announcement.
- Changed all internal links from "www.apollo.io" to the root "apollo.io" domain.
- Added a "Finding the right Apollo expert" loading state for their demo scheduler.