Summary: Plotline launches new tiered pricing plans

Why It Matters: The company has moved from a hidden or custom pricing model to a public, three-tiered structure. This makes it easier for smaller teams to start using their tools and shows exactly how they charge based on features and app usage.

What Changed:

• Added a "Starter" plan at $999/mo for basic nudges and surveys.
• Added a "Growth" plan at $2,499/mo for advanced UI like stories and A/B testing.
• Added an "Enterprise" plan with custom pricing for gamification and security features.
• Published a detailed feature comparison table.
• Added a FAQ section explaining their billing based on Monthly Active Users (MAU) and impressions.
• Introduced a 3-month paid pilot program for new customers.