Summary:
Ramsey launches tiered multi-buy discounts
Why It Matters:
The brand is shifting from simple weekend deals to a strategy that rewards customers for buying more items at once. This helps them move more inventory and increase the average amount spent per order.
What Changed:
- Replaced "Weekend Special Deals" with a new "10% Off 2 Items, 15% Off 3 or More Items" promotion.
- Updated the "New Season" discount text to remove the extra 15% mention, now simply stating "30% Off."
- Added "Sartoria" and "QUALITA" categories to the Capsule Collection menu.
- Expanded the footer navigation with direct links to Jackets, Trousers, T-Shirts, and Gift Vouchers.