Summary:
Tento adds $9,000 annual savings claim and free tier
Why It Matters:
The competitor is now using a specific dollar amount to prove value and offering a free entry point to attract small business owners.
What Changed:
- Added a specific claim that businesses save an average of $9,000 per year using their tools.
- Introduced a "Start for Free" call to action for credit monitoring.
- Expanded the navigation to clearly separate "For Businesses" and "For Platforms."
- Added new links for personalized lending and embedded financing options.
- Included social media links for LinkedIn, Instagram, and Spotify.