January 14, 2026 ongoing Get alerts for tento.co

Summary: Tento adds $9,000 annual savings claim and free tier

Why It Matters: The competitor is now using a specific dollar amount to prove value and offering a free entry point to attract small business owners.

What Changed:

  • Added a specific claim that businesses save an average of $9,000 per year using their tools.
  • Introduced a "Start for Free" call to action for credit monitoring.
  • Expanded the navigation to clearly separate "For Businesses" and "For Platforms."
  • Added new links for personalized lending and embedded financing options.
  • Included social media links for LinkedIn, Instagram, and Spotify.
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