Summary: commercetools shifts focus to agentic commerce

Why It Matters: The company is moving away from general omnichannel topics to focus on AI agents. This suggests they are prioritizing automated shopping and "agentic" features over traditional store-and-web blending.

What Changed:

• Replaced a blog post about "phygital" and omnichannel shopping with one about agentic commerce use cases.
• Replaced a post about B2B automation with a new post titled "Your chatbot isn’t smart — and that’s where AI agents step in."
• Updated the "Latest" content section to focus entirely on the transition from chatbots to AI agents.