Summary:
Mailchimp removes credit card requirement for trials
Why It Matters:
Lowering the barrier to entry makes it easier for new users to test the platform. This change likely aims to increase the number of sign-ups by removing financial friction at the start.
What Changed:
- Added "no credit card required" to the 14-day free trial offer.
- Updated the trial terms to include a "risk-free" 100-email send limit before requiring a payment method.
- Changed the primary call-to-action links from the pricing page to a direct signup page.
- Updated the sales contact phone number.
- Added detailed text regarding cookie tracking and member data deployment in the footer area.