Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now more transparent about their high-tier pricing and specific plan limits. This makes it easier for potential customers to compare their costs and features against yours.

What Changed:

• Replaced the generic "Technology Lookup" header with a dedicated "Plans & Pricing" section.
• Added three clear pricing tiers: Basic ($295), Pro ($495), and Team ($995).
• Listed specific limits for technologies, keywords, and retail reports for each plan.
• Added a detailed list of 25+ features included in all paid plans, such as CRM integrations and predictive leads.
• Included a new FAQ section covering cancellations, payment methods (including Bitcoin), and data sourcing.
• Added a "Per Year Discounted" toggle for annual billing options.