Summary: FARFETCH changes Black Friday sale to FW25 sale

Why It Matters: FARFETCH changed its main sale offer. It moved from a Black Friday deal to a new seasonal sale. This shows a shift in their main promotion.

What Changed:

• The top banner changed from "Extra 20% off | Black Friday ends in 1d 1h 27m 49s | Shop now" to "Want your order by the holidays?" and "Extended returns until 7 January".
• The main sale headline changed from "Black Friday: get an extra 20% off sale womenswear, menswear and kidswear" to "FW25 sale: up to 50% off womenswear, menswear and kidswear".
• The specific discount changed from "Extra 20% off" to "up to 50% off".
• The Black Friday countdown timer was removed.