Summary: Podscan adds deep audience demographic data

Why It Matters: The platform is moving beyond simple keyword alerts to provide detailed listener profiles. This helps users decide which podcasts are worth their time or money based on specific audience traits like income and politics.

What Changed:

• Added a "Add to List" feature for custom market research tracking.
• Introduced "Deep Audience Demographics" including age, gender, income, and political leaning.
• Added "Sponsor Intelligence" to identify which brands are advertising on specific shows.
• Launched "Reach Score Algorithm" to measure podcast influence using 100+ data points.
• Added "Topic Analysis" to track themes and trends across episodes.
• Included "Hosts & Guests Network" to map connections between different shows.
• Added "Similar Shows Discovery" for competitive benchmarking.