Summary: ABOUT YOU launches "Skirts" live shopping event

Why It Matters: The platform is shifting its real-time marketing focus from footwear to apparel. This suggests a change in their current seasonal promotion strategy and featured video content.

What Changed:

• The Live Shopping feature changed from "Sneaker: Style & Comfort" to "Skirts: Fluid Movement."
• The "Winter Essentials" section replaced the "About Winter 2025" banner.
• Several brands in the "Trending Brands" list were updated, including the addition of Koton, Eight2Nine, and Cloud5ive.
• A new story titled "Dresses For Every Shape And Every Age" was added to the Stories section.
• New footer links were added for Accessibility and Product Safety.