Summary: ActiveCampaign acquires Feedback Intelligence

Why It Matters: ActiveCampaign is adding new ways to collect and use customer feedback. This suggests they want to help users turn customer opinions into automated marketing actions.

What Changed:

  • Added a top banner announcing the acquisition of Feedback Intelligence.
  • Updated the homepage hero text from "Build me an automated customer journey that adapts" to "Uncover hidden opportunities in my contacts."
  • Added a link to a blog post explaining how the acquisition improves their "Active Intelligence" features.
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