Summary:
ActiveCampaign acquires Feedback Intelligence
Why It Matters:
ActiveCampaign is adding new ways to collect and use customer feedback. This suggests they want to help users turn customer opinions into automated marketing actions.
What Changed:
- Added a top banner announcing the acquisition of Feedback Intelligence.
- Updated the homepage hero text from "Build me an automated customer journey that adapts" to "Uncover hidden opportunities in my contacts."
- Added a link to a blog post explaining how the acquisition improves their "Active Intelligence" features.