Summary: ikas launches 25% discount and shipping credits

Why It Matters: The competitor is using aggressive financial incentives to lower the barrier for new merchants and encourage switching from other platforms.

What Changed:

• Added a 25% net discount offer for new users.
• Introduced a gift of up to 60,000 TL in shipping credits.
• Updated the primary language of the homepage from English to Turkish.
• Added specific success metrics from customers, such as a 318% revenue increase for the brand "Cook."
• Included new free calculation tools for VAT, shipping costs, and marketplace commissions.
• Highlighted a "1st Place" award from ŞikayetVar for customer satisfaction.