January 29, 2026 90-day analysis Get alerts for hootsuite.com

Summary: Hootsuite adds sentiment and trend data visuals

Why It Matters: The website now shows specific data points for sentiment tracking and industry trends. This helps potential customers see exactly how the tool measures brand reputation and viral topics.

What Changed:

  • Added a description of an analytics dashboard showing 7.5M engagements and 62.9% positive sentiment.
  • Added a description of a trend tracking dashboard featuring finance topics like Bitcoin.
  • Included specific mentions of channel growth stats for TikTok, Facebook, YouTube, and Instagram within the feature sections.
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