Summary: Profound launches Zero Click marketing conference

Why It Matters: The competitor is moving beyond software into community building and thought leadership. This helps them establish authority in the new "AI Search Optimization" category.

What Changed:

• Announced "Zero Click," a new marketing conference with dates in San Francisco (April 2026) and New York (June 2026).
• Added a specific list of AI platforms they target, including DeepSeek, Grok, and Meta AI.
• Introduced a "Free AEO Report" lead magnet to provide brand visibility analysis.
• Added a customer case study featuring Ramp’s VP of Growth.
• Updated the site structure with new sections for "Research Hub," "Profound Index," and "Engineering Blog."
• Added a live "AEO-Optimized FAQ Generator" demo visual on the homepage.