Summary: Lucky Saint removes Dry January discount code

Why It Matters: The brand is moving away from its New Year promotion. This suggests they are shifting focus from seasonal "savers" to their year-round brand status as the UK's top alcohol-free beer.

What Changed:

• Removed the "DJ2026" 15% discount code from the top banner and homepage.
• Replaced the "Dry January Saviour" headline with "UK's #1 Dedicated Alcohol-Free Beer."
• Updated the secondary headline from "UK's #1 Dedicated Alcohol-Free Beer" to "Award-Winning Alcohol-Free Beer."
• Updated the Six Nations blog description to reflect that the tournament has now "kicked off."