Summary: KT by Knix launches On-the-Daily Bra

Why It Matters: This shows the competitor is adding new types of products beyond period underwear.

What Changed:

  • The website now offers a "WELCOMEKT20" code for 20% off first orders.
  • The "Spencer Barbosa" collection is no longer highlighted at the top.
  • A new product, the "On-the-Daily Bra," has been added to the shop menu and featured on the homepage.
  • The "Best Sellers" section has been updated, removing some items and adding new ones.
  • A new "Buy 3+ & Save" section has been added, showing individual period underwear products with bulk discounts.
  • The "New Arrivals" section now features the "On-the-Daily Bra" and new colors for existing swim products.
  • The "Teen Underwear Size Chart" and "Teen Swimwear Size Chart" content has been removed from the bottom of the page.
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