Summary: Semrush adds AI SEO to toolkit list.

Why It Matters: This change shows Semrush is putting more focus on AI in its SEO tools.

What Changed:

• The phrase "Your browser is out of date. The site might not be displayed correctly. Please update your browser." changed to "Your browser or operating system is out of date and Semrush might not be displayed correctly. Please update your browser or operating system."
• "Features Pricing Resources Blog" in the top navigation changed to "Products Toolkits Features Pricing Resources Blog".
• The main headline changed from "Your AI-powered marketing platform for real results" to "The Leading AI-Powered Marketing Platform".
• The call to action changed from "Start now" to "Audit for free".
• "Toolkits for every task Traffic & Market" changed to "Toolkits for every task Traffic & Market SEO Local Content AI SEO Social Advertising".
• A new section "AI SEO" was added under "Toolkits for every task".
• The text "Trusted by the world’s leading brands Drive online visibility at any scale Automate SEO and content tasks across millions of pages Predict traffic and revenue for markets, brands, or segments Grow visibility across traditional and AI search platforms Discover more" changed to "Trusted by the world’s leading brands The growth engine for Enterprises Automate SEO and content Forecast traffic, revenue, and ROI Optimize for AI search Discover more Your competitors’ favorite marketing platform".
• The number of Fortune 500 companies using Semrush changed from "30%" to "35%".
• The number of keywords changed from "26B" to "27B".
• The number of geo databases changed from "140" to "142".
• A new sentence was added: "Powered by one of the world’s largest AI-driven marketing databases, our scale and speed reveal insights your competitors will never see coming."
• The section "Here’s why marketers Semrush Marketing Suite SEO Content marketing Market research Advertising Social media Reviews about Marketing Suite" changed to "Here’s why marketers love Semrush Marketing Platform SEO Content Traffic & Market Advertising Social Local".
• The company "TransferWise" in a testimonial changed to "Wise".
• Three new testimonials were added from "Nitin Karunakaran", "Teddy Levarda", and "Alex Muller".
• The call to action "Get 7 days of full access to all toolkits. Cancel anytime." changed to "Try Semrush toolkits for 7 days. Cancel anytime."
• "Top Websites" was added under "Free tools".
• "Ambassador Program" was added under "Community".