Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: PostHog is moving beyond deep product tracking to compete directly with simple website tools like Google Analytics and Plausible. They are targeting users who want easy setup and privacy compliance without using cookies.

What Changed:

• Added a dedicated Web Analytics product page focused on tracking visitors, pageviews, and bounce rates.
• Introduced a "cookieless" tracking option to help users avoid displaying cookie banners.
• Added a direct comparison section targeting Google Analytics 4 (GA4) and Plausible users.
• Included technical tutorials for specific use cases like tracking broken links (404s) in Next.js.
• Updated pricing details to show that Web Analytics is currently bundled for free with their Product Analytics plan.
• Added a feature comparison table highlighting advantages in script size, HIPAA compliance, and data ownership.