Summary:
Luma launches Houston city discovery page
Why It Matters:
The platform is moving from a general event creation tool to a local discovery engine. By highlighting specific cities and niche tech communities, they are trying to own the local "tech scene" calendar.
What Changed:
- Replaced the general "Delightful Events Start Here" landing page with a Houston-specific event directory.
- Added a featured section for Houston focusing on energy, space, and sustainability.
- Integrated a live feed of upcoming local events including "Founder Fridays" and "CPG Houston Happy Hour."
- Added a "get notified" call to action to capture emails for local event alerts.