Summary:
Gusto removes public pricing from the homepage
Why It Matters:
The website now focuses on feature lists and awards rather than showing monthly costs. This might mean they want to talk to customers before showing prices or are moving toward a more sales-led approach for their plans.
What Changed:
- Removed the detailed pricing table that showed costs for Simple ($49), Plus ($80), and Premium ($180) plans.
- Removed the "Gusto Solo" plan details and the "Contractor Only" $0 offer from the main page.
- Added new 2025 award badges from U.S. News, Fast Company, and Newsweek.
- Replaced the "How it works" three-step guide with detailed bullet points for every feature category.
- Updated the headline to focus on being the "#1 rated HR platform" instead of "Online Payroll & HR Solutions."
- Added specific lists for international contractor payments and state tax registration.