Summary: VistaPrint launches wholesale printing for resellers

Why It Matters: The company is shifting focus toward business-to-business partnerships. By offering blind shipping and wholesale rates, they are now competing directly for the business of print brokers and graphic designers who sell to their own clients.

What Changed:

• The main page title changed from "Online Printing Services" to "Wholesale Printing for Resellers, Blind Shipping."
• The "Skip to main content" link now directs users specifically to the Reseller page.
• The account login section was updated to show a "Sign in" prompt and an empty cart status.
• A large amount of general product category text was removed from the footer area.