January 7, 2026 ongoing Get alerts for yelp.com

Summary: Yelp shifts featured activity to Charleston area

Why It Matters: The platform is now highlighting reviews and photos from a different geographic market. This suggests a change in which locations or user activities are being prioritized for discovery on the main feed.

What Changed:

  • The "Recent Activity" feed replaced San Francisco-based reviews with businesses in Charleston and Mount Pleasant.
  • The frequency of updates in the feed changed from minutes ago to hours ago.
  • New business categories are being featured, including Cajun/Creole and Southern cuisine.
  • The total amount of text on the page decreased by about 36%.
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