August 19, 2025 90-day analysis Get alerts for airtable.com

Summary: Airtable adds AI Agents and AI Plays.

Why It Matters: Airtable is putting a big focus on AI features.

What Changed:

  • Removed "Platform Overview" and added "Airtable Platform" under Platform & Products.
  • Added "AI App Building NEW" and "AI Agents NEW" under Platform & Products.
  • Removed "Connected Data" and added "Scale" under Platform & Products.
  • Removed "Portals NEW" and changed to "Portals" under Platform & Products.
  • Removed "Views" and "Interface Designer" from "Platform Features" and added "Databases" and "Governance and Security".
  • Added "Airtable AI" under "Platform Features".
  • Removed "Solutions" and added "AI Plays NEW" under Solutions.
  • Removed "Articles" and added "Blog" and "Builders & Breakthroughs NEW" under Resources.
  • Changed "Contact Sales" to "Book demo" in the header and footer.
  • Changed "Sign in" to "Log in" in the header.
  • Removed a large section of text and videos about "Agility at scale, for every function", "AI with real business impact", "Create and evolve apps instantly", "Manage and govern apps at scale", and "Results you can measure".
  • Added new sections: "From idea to app in an instant", "Trusted by 500,000 leading teams", "Production apps at prototype speed", "Don’t just ask AI. Deploy it.", "Say hello to Omni", "The power of AI with the industrial-grade platform your business demands", "The path to 10x every person in your organization", and "Resources to inspire".
  • Removed several customer testimonials and case studies.
  • Removed repeated content about Forrester reports and videos.
  • Removed "Extensions" and "Connected Data" from the footer under Platform.
  • Added "AI App Building", "AI Agents", "Airtable Platform", "Portals", "Scale", "Databases", "Interfaces", "Reporting", "Views", "Governance & Security", and "Airtable AI" under Platform in the footer.
  • Removed "Content Operations" from the footer under Solutions.
  • Added "AI Plays" and "Content Operations" under Solutions in the footer.
  • Removed "Events", "Video Center", "Demos", "Customer Stories", "Webinars", "eBooks", "Guides", "Articles", "Reports", and "Quick Reads" from the footer under Learn.
  • Added "Airtable Academy", "Airtable Community", "Developer Docs", "How-to guides", "Help center", and "Contact support" under Learn in the footer.
  • Removed "Airtable Universe" from the footer under Resources.
  • Added "Blog", "Customer Stories", "Videos", "Events", "Marketplace", "Partners", and "Services" under Resources in the footer.
  • Removed "Support Docs" from the footer under Company.
  • Added "Try Airtable for free", "Pricing", "About", "Careers", "Status", "Newsroom", "Security", "API", "Sitemap", "Privacy", "Terms", "Do Not Sell/Share My Info", and "Cookie Preferences" under Company in the footer.
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