Summary: Appcues launches AI-powered growth engine

Why It Matters: The product is moving from a manual building tool to an automated system. It now uses AI to decide which messages to send and when, rather than relying only on human setup.

What Changed:

• Replaced the main headline to focus on personalization and ease of use for every team.
• Added a new "AI-powered growth engine" section that explains how the tool now automatically understands, decides, acts, and learns.
• Removed a large section of specific customer case study numbers and the "Frequently Asked Questions" area.
• Changed the product description from a "Customer Engagement Platform" to an "AI-powered engine" that continuously improves.
• Updated the "How it works" section to focus on automated outcomes rather than manual steps like "Connect" and "Target."