Summary: ActiveCampaign launches AI Agents and Active Intelligence

Why It Matters: The product is moving from simple automation to "autonomous marketing." This means the software now claims to build strategies and campaigns for users, rather than just running the tasks users create themselves.

What Changed:

• Added "Active Intelligence" as a core platform capability to orchestrate marketing.
• Introduced "AI Agents" to help users expand their team's work capacity.
• Launched a new "Autonomous Marketer" newsletter and an AI maturity quiz.
• Expanded the navigation menu to include specific sections for AI tools like Claude and ChatGPT.
• Added new industry-specific landing pages for Healthcare and Travel & Hospitality.