Summary: Podscan adds deep audience demographic data

Why It Matters: The platform is moving beyond simple keyword alerts to provide detailed listener profiles. This helps users target specific groups like parents or certain political leanings.

What Changed:

• Added a new section for "Deep Audience Demographics" including age, gender, and income.
• Introduced tracking for specific listener traits like brand loyalty and technology adoption.
• Added "Sponsor Intelligence" to identify which brands are advertising on specific shows.
• Launched "Similar Shows Discovery" to help users find related podcasts for competitive analysis.
• Updated the searchable episode count from 51.2M to 51.3M.
• Added a "Add to List" feature for custom market research tracking.