Summary: Toksta pivots to B2B influencer marketing platform

Why It Matters: The product has shifted from a general SaaS directory and research tool into a specialized platform for managing B2B influencer campaigns and tracking brand mentions.

What Changed:

• Changed the core value proposition from "SaaS Intelligence Platform" to "B2B influencer campaigns with precision data."
• Removed the extensive directory of SaaS tools, categories, and creator "stacks."
• Added a new suite of features for influencer discovery, AI matching, and automated campaign tracking.
• Introduced a brand monitoring system to track mentions against competitors on LinkedIn and YouTube.
• Launched a new four-tier pricing model ranging from a Free plan to a $499/mo Agency plan.
• Updated the credit system to charge for specific actions like LinkedIn profile enrichment and mention analysis.