Summary:
Jigsaw Store adds 100 new Schmidt and Castorland puzzles
Why It Matters:
The competitor has significantly expanded their inventory with new products from popular brands. They are also using discounted introductory pricing to attract customers to these new arrivals.
What Changed:
- Added a "New Products" section featuring the 100 newest items.
- Introduced several new 500, 1000, 1500, and 2000 piece puzzles from brands like Schmidt, Castorland, and Crocodile Creek.
- Applied sale pricing to almost all new arrivals (e.g., $34.95 reduced to $29.99).
- Updated site navigation links to point more frequently to the "New Products" landing page.