September 3, 2025 ongoing Get alerts for amazon.com

Summary: Removed most content, added Prime Video.

Why It Matters: The website is much shorter now. It focuses on a few new things.

What Changed:

  • Removed "Skip to" links.
  • Removed "Keyboard shortcuts" section.
  • Removed "Delivering to North Cha... 29415 Update location" text.
  • Removed "All" department selection.
  • Removed "Search Amazon" bar.
  • Removed "EN" language option.
  • Removed "Hello, sign in Account & Lists" link.
  • Removed "Returns & Orders" link.
  • Removed "0 Cart" link.
  • Removed the large list of categories like "Amazon Haul," "Medical Care," "Luxury," etc.
  • Removed "15% off sale on designer pre-loved jewelry" section.
  • Removed "Discover Everyday Essentials" section.
  • Removed "Trending: Fall Beauty" section.
  • Removed "Explore top picks from Amazon Basics" section.
  • Removed "Best Sellers in Kitchen & Dining" section.
  • Removed "Best Sellers in Clothing, Shoes & Jewelry" section.
  • Removed "Shop by grade" section.
  • Removed "College wellness essentials" section.
  • Removed "Shop college-ready styles" section.
  • Removed "College must-haves under $25" section.
  • Removed "Best Sellers in Home & Kitchen" section.
  • Removed "Best Sellers in Computers & Accessories" section.
  • Removed "The vacation shop" section.
  • Removed "Deals up to 40% off" section.
  • Removed "Costumes for the family" section.
  • Removed "Our current obsessions" section.
  • Removed "Best Sellers in Books" section.
  • Removed "Best Sellers in Beauty & Personal Care" section.
  • Removed "Shop college tech by price" section.
  • Removed "Decorations for your dorm" section.
  • Removed "Shop college must-haves by price" section.
  • Removed "Smart organization for college" section.
  • Removed "Best Sellers in Toys & Games" section.
  • Removed "Your recently viewed items and featured recommendations" section.
  • Removed "Get to Know Us" footer links.
  • Removed "Make Money with Us" footer links.
  • Removed "Amazon Payment Products" footer links.
  • Removed "Let Us Help You" footer links.
  • Removed language and country selection in the footer.
  • Removed the large list of Amazon company links in the footer (e.g., Amazon Music, Amazon Ads, 6pm).
  • Added "Prime Video" section.
  • Added "Customers' most-loved" section.
  • Added "Best Sellers in Outlet" section.
  • Added "Amazon exclusive toys" section.
  • Added "Small space solutions" section.
  • Added "Save on pre-owned Amazon devices" section.
  • Added "Live plants & planters" section.
  • Added "Easy, elevated t-shirts" section.
  • Updated copyright year from 2025 to 2024.
  • Changed "Your Ads Privacy Choices" to "Interest-Based Ads" in the footer.
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