Summary:
Aragon adds New Year discount and trust metrics
Why It Matters:
The competitor is using a limited-time sale and large social proof numbers to convert new customers during the January hiring season.
What Changed:
- Added a "NEWYEAR15" promo code for 15% off with a live countdown timer.
- Displayed new trust stats: 2,311,000+ professionals served and 39,991,000+ headshots generated.
- Added a "100% Money Back Guarantee" badge prominently near the top of the page.
- Updated the Trustpilot rating from 4.8 to 4.9 stars.
- Added a new navigation menu with links for Teams, Reviews, Pricing, and Resources.
- Included a specific call-to-action for teams right under the main header.