Summary: Sapiens adds extensive marketing and ad tracking

Why It Matters: The website now uses many new tools to track what visitors do. This helps them show targeted ads to people who visit their site and measure how well their marketing works.

What Changed:

• Added a detailed cookie consent manager (Cookiebot).
• Integrated multiple new tracking tools including 6sense, Trendemon, and SalesLoft.
• Added tracking pixels for Meta (Facebook), Twitter, and LinkedIn.
• Implemented Account-Based Marketing (ABM) tracking to identify specific companies visiting the site.
• Added Google DoubleClick and AdSense cookies for retargeting visitors with ads.