Summary:
Sol de Janeiro launches Jelly Perfume Balms
Why It Matters:
The brand is moving into a new product category with "pocket-sized" portable fragrance. They are also shifting their homepage focus from deep-discounting older collections to highlighting these new arrivals and exclusive merchandise.
What Changed:
- Replaced the "30% Off Delícia Collection" hero section with a "New Pocket-Sized Jelly Perfume Balm" feature.
- Added a new "New Arrivals" product carousel featuring Jelly Perfume Balms, boxer shorts, and sweatshirts.
- Updated the "Sol Passport Rewards" section in the cart to include a new 120-point reward for Rosa Charmosa Dewy Cream (25ml).
- Changed the featured rewards in the homepage carousel, adding the Cheirosa 39 Perfume Mist.
- Added a new promotional banner and link for the Sol de Janeiro Foundation.
- Updated the website footer with more detailed cookie targeting and advertising disclosure labels.