Summary: Amazon Fresh adds Luxury category

Why It Matters: Amazon Fresh added a new category for luxury items. This could mean they are trying to get more high-end customers.

What Changed:

• Added "Luxury" category link under the "All" menu.
• Changed "Grilled cheese made easy" to "Munch and refresh Shop snacks and beverages".
• Changed "Game day watch party must-haves" to "Pumpkin spice delights for fall".
• Changed "Windex, Drano, and more for a clean home" to "Fall into hydration".
• Removed "Organic Honeycrisp Apple" from Fresh Fruits.
• Added "Wonderful Halos Mandarins" to Fresh Fruits.
• Removed "Organic Red Bell Pepper" from Fresh Vegetables.
• Added "Amazon Grocery, Russet Potatoes" to Fresh Vegetables.
• Removed "Vital Farms 18 Pasture-Raised Eggs" from Dairy, Cheese & Eggs.
• Added "Amazon Grocery, Mexican-Style Four Cheese Blend" to Dairy, Cheese & Eggs.
• Removed "Coke Mini-Can" from the "Game day watch party must-haves" section.
• Added "365 by Whole Foods Market, Pumpkin Spice Cheesecake Sandwich Cremes" to the "Pumpkin spice delights for fall" section.
• Removed all cleaning products from the "Windex, Drano, and more for a clean home" section.
• Added various bottled water products to the "Fall into hydration" section.
• Added new links to the footer: "Prime Video Direct Video Distribution Made Easy", "Shopbop Designer Fashion Brands", "Amazon Resale Great Deals on Quality Used Products".