Summary: ikas launches 36,000 TL free shipping campaign

Why It Matters: The competitor is using a high-value financial incentive to lower the barrier for new merchants and encourage switching from other platforms.

What Changed:

• Added a limited-time offer of up to 36,000 TL in shipping credits for new users.
• Introduced a "Free Start" plan to allow users to begin selling at no cost.
• Updated the homepage to focus heavily on the Turkish market with localized pricing and support.
• Added specific shipping rate guarantees starting from 79.90 TL.
• Published new customer success metrics showing specific revenue growth percentages (e.g., 318% and 190% increases).
• Expanded the resource library with free e-books and calculation tools for taxes and commissions.