Summary: Mixpanel launches detailed self-serve pricing plans

Why It Matters: The company is moving from a general product overview to a transparent, usage-based pricing model. This makes it easier for small teams to start for free and understand exactly how costs scale as they grow.

What Changed:

• Added a "Free forever" plan that includes 1M monthly events and 10K session replays.
• Introduced a "Growth" plan starting at $0 with a pay-as-you-go rate of $0.28 per 1K events.
• Added a pricing calculator slider to help users estimate monthly costs based on event volume.
• Detailed specific feature limits for each tier, including Spark AI query limits and data retention policies.
• Highlighted a "Startup Program" offering the first year free for eligible early-stage companies.