Summary: Siena launches AI Lab and referral program

Why It Matters: The competitor is expanding its ecosystem by adding a dedicated research space and formalizing how they acquire new customers through partnerships and referrals.

What Changed:

• Added a new "AI Lab" section to the website.
• Launched a "Refer a Friend" program to incentivize word-of-mouth growth.
• Added a "Partner with Siena" page to build a formal partner network.
• Updated the footer and navigation links to include "About Us" and "Careers."