Summary: Submagic launches Magic Clips AI video add-on

Why It Matters: The competitor is moving beyond simple editing by offering a way to turn long videos into short clips for an extra fee. They are also adding more advanced AI tools like eye contact correction and clean audio to their higher-tier plans.

What Changed:

• Added "Magic Clips" as a $19/month add-on to all plans to turn long videos into shorts.
• Introduced a new "Business + API" plan starting at $69/month.
• Added new AI features including Eye Contact Correction, Clean Audio, and Auto Descriptions.
• Updated the Pro plan to include a "Brand Kit" for custom assets.
• Added a detailed feature comparison table for Starter, Pro, and Business tiers.
• Increased the maximum video duration for the top tier to 30 minutes.