Summary:
Salary.com launches free AI-powered insights tool
Why It Matters:
The competitor is using a free AI tool to capture leads and provide instant value. This lowers the barrier for HR professionals to engage with their platform compared to booking a traditional demo.
What Changed:
- Added a new promotional banner for "FREE AI-Powered Insights" at the top of the page.
- Introduced a "Try For Free Today!" call to action linking to a new AI trial page.
- Updated the main navigation link from "Compensation Planning" to "Achieve Pay Equity."
- Added text emphasizing "actionable intelligence – now" to their value proposition.