Summary: Podscan adds deep audience demographic data

Why It Matters: The platform is moving beyond simple keyword alerts to provide detailed listener profiles. This helps users decide which podcasts are worth their time or money based on specific audience traits like income and politics.

What Changed:

• Added a "Add to List" feature for custom market research tracking.
• Introduced "Deep Audience Demographics" including age, gender, income, and political leaning.
• Added "Sponsor Intelligence" to identify which brands are advertising on specific shows.
• Launched "Reach Score Algorithm" to measure influence using 100+ data points.
• Added "Similar Shows Discovery" to help users find related podcasts for competitive analysis.
• Included "Global Chart Rankings" for Apple and Spotify across 110+ countries.