Summary: Trilogy Jewellers launches a new referral program

Why It Matters: The company is now using its existing customers to find new buyers. This could help them grow faster and lower the cost of finding new clients in the luxury watch market.

What Changed:

  • Added a "Refer and Earn" program where customers get rewards for successful referrals.
  • Added a detailed FAQ section explaining how the referral system works.
  • Updated the website navigation to include a brand-by-brand shop for luxury names like Rolex and Patek Philippe.
  • Added a new filtering system that lets users sort watches by case size, material, year, and dial color.
  • Included a "Sign up for our newsletter" call to action at the top of the page.
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