Summary: (S)MER increases prices for fragrances and care products

Why It Matters: The competitor has raised prices across their core product line by $1.00. This may indicate a response to rising supply costs or a move to test customer price sensitivity during the Valentine's Day shopping period.

What Changed:

• Eau de Parfum prices increased from $191.00 to $192.00.
• Denim Atomizer (10ml) price increased from $61.00 to $62.00.
• Aromatique Hand Wash price increased from $61.00 to $62.00.
• Match Box Discovery Set price increased from $36.00 to $37.00.