Summary: S.AG Private shifts focus to institutional clients

Why It Matters: The company is moving away from general high-net-worth individuals. They are now targeting larger groups like multi-generational families and institutional clients. They are also highlighting that they do not sell their own investment products.

What Changed:

• Removed the main navigation menu including links to "Resources" and "Investment Philosophy."
• Added "institutional clients" and "multi-generational families" as primary target audiences.
• Added a specific claim that they do not have sales targets or make their own investment products.
• Removed the "Member Log In" and "My Portfolio" portal access from the main page.
• Shortened the website text significantly to focus on the experience of their principals.