October 5, 2025 ongoing Get alerts for ulta.com

Summary: Ulta adds FENTY SKIN Body products

Why It Matters: Ulta is adding new brands and products. This could mean new choices for customers.

What Changed:

  • The "Fall Haul" sale promotion was removed.
  • A new promotion for "FENTY SKIN Body" products was added.
  • A new promotion for "Ulta Beauty x Mini Brands Pops Plush Keychains" was added.
  • The "Wicked: For Good collection" promotion changed its description and removed the "Exclusive early access for Diamond and Platinum members" text.
  • The "Free 10 piece gift" promotion was removed from the main carousel.
  • The "Just dropped beauty" section changed its featured brands from "Supersuite, Charlotte Tilbury & more" to "Moroccanoil, Squishmallows Fragrances & more".
  • The "Deals for you" product carousel was removed.
  • The "Today's deals" section updated its listed deals.
  • The "Gifting happens here" section was removed.
  • A new section called "The life of an Ulta girl" with a product carousel was added.
  • A new section called "Your beauty gifting destination" was added.
  • The "Your Privacy Choices" section at the very bottom of the page was removed.
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