Summary: Shutterfly extends 50% off sitewide sale

Why It Matters: The competitor is using "extended" deadlines to create more urgency and keep sales volume high after the original end date passed.

What Changed:

• The "Up to 50% Off Everything" sale was extended from February 16 to February 18.
• The "40% Off All Photo Books" promotion was extended from February 16 to February 18.
• The "Pick 5 Free Gifts" offer was extended from February 16 to February 18.
• Added the word "Extended" to the primary promotional banners.