Summary: Shutterfly launches unlimited free photo book pages

Why It Matters: The company is moving from general discounts to a specific, high-value offer for photo books. This may encourage customers to build much larger projects than they normally would.

What Changed:

• Added a new "Unlimited Free Photo Book Pages" offer using code FREEPAGES.
• Updated the general site discount from "30-50% Off Everything" to "Up to 50% Off Almost Everything."
• Replaced the "Buy 1, Get 1 Free" calendar deal with a "40% Off" discount.
• Added a specific "50% Off Save The Dates" promotion.
• Removed the 15% off newsletter signup pop-up or footer section.
• Extended all promotional deadlines to Sunday, January 25.
• Moved Valentine's Day cards to the top of the "Shop By Occasion" list.