Summary: Threekit pivots to Dealer CPQ for manufacturers

Why It Matters: The product has shifted its focus from general "leading brands" to a specific niche: manufacturers who sell through dealers. They are now positioning themselves as a tool to help middle-man dealers sell complex products without needing to be experts.

What Changed:

  • The main headline changed from "AI Powered Visual Configuration" to "AI Guided Selling & Dealer CPQ for Manufacturers."
  • Added a new "30 Day Pilot" offer to lower the barrier for new customers.
  • Removed several consumer-focused case studies (like Lovesac and door companies) to focus on industrial manufacturing.
  • Added a new section about "Configuration with Guardrails" to prevent dealer ordering errors.
  • Added specific mentions of integrations with enterprise systems like Oracle, Infor, and Configure One.
  • Updated the copyright year to 2026.
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